When you purchase a Perazzi, you’re not simply investing in a shotgun — you’re stepping into a world of craftsmanship, tradition and performance at the highest level. At the centre of this experience in Australia is Keith Grundy, Sales Manager for Perazzi Australia, whose role is to ensure every customer’s journey with the brand is as personal and rewarding as the firearm itself.
Keith is more than a sales specialist. For every customer, he acts as a personal guide — helping shooters select and customise their Perazzi to suit their unique style, preferences and discipline. Whether it’s a personalised fitting at NIOA’s headquarters or an in-depth conversation about the artistry behind each firearm, Keith’s focus is on creating an experience that is tailored, premium and unforgettable.
What sets Keith apart is his ability to bridge the gap between world-class Italian engineering and the individual needs of Australian shooters. His insights allow customers not only to understand the technical precision of a Perazzi, but also to appreciate the passion and heritage behind every model. It’s this level of connection that transforms the purchase of a shotgun into something far greater — an introduction into the Perazzi family.
For Keith, every interaction is an opportunity to deliver more than a product. It’s about fostering loyalty, building long-lasting relationships and ensuring that the prestige of owning a Perazzi extends well beyond the gunroom and onto the range.
In a world where excellence is the expectation, Keith Grundy is here to make the Perazzi experience personal, seamless and truly world-class.
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